Costumer review for The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services : This book is very useful, I have never been so frightened reading a book and yet so riveted that I couldn't stop reading. I loved this book. It grabbed me from the first page and I had trouble putting it down. Read it, you won't be disappointed.
The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services Review
.The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations,
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