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Monetizing Innovation: How Smart Companies Design the Product Around the Price

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Monetizing Innovation: How Smart Companies Design the Product Around the Price Description

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Surprising rules for successful monetization
Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. 
Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many c


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