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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Free read

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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Review

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and custo


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